The
technology acceptance model (TAM) has been widely used to study user
acceptance of new computer technologies. However, it does not
incorporate social structure and influence as a significant factor. In
this study, we ask the following questions: (i) What are the limitations
of the existing TAM for studying virtual community? (ii) What is effect
of social networks on user acceptance of technology for virtual
community? and (iii) How can the influence of different types of social
ties serve as a basis for exploring the user acceptance of technology in
a virtual community? Here, we explore the possibility for extending TAM
to incorporate the influence of the different types of social ties as a
new theoretical construct. Preliminary analysis of data from a virtual
community results show that weak and strong ties influence technology
acceptance. The findings enable HCI researchers to account for influence
of social ties in future investigations using TAM. © 2009 Elsevier Inc.
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